On August 16, I was in bed fighting to stay awake while making a TikTok post on our 51-follower account. Two weeks later, I got proof I was right to lose sleep over it: That day, I’d seen the “kinda chic” trend pop up again and again while scrolling TikTok. So I made our version… Continue reading You’ve joined a trend whose funeral was last Tuesday
Author: Eva Domijan
Content Strategist for E-commerce Discovery and Revenue
Come back with a knife
In June, the online shop blog I run generated €6,606 in directly attributed revenue. Six months earlier: €1,400. The answer was hiding in work we’d already done. (The 5-step system behind the 4.7× jump ↓) Most e-commerce blogs have one treatment for bad content: feed it more content. I started digging through the graveyard instead.… Continue reading Come back with a knife
Why did LinkedIn suppress this?
Half a day after publishing my first English LinkedIn post, I checked it from my sofa. My first thought was: Why did LinkedIn suppress this? 76 impressions. I opened another tab just to get away from the number. I felt stupid for being a beginner again after a year of knowing exactly what I was… Continue reading Why did LinkedIn suppress this?
Holy sh*t, I’ve diagnosed an epidemic
Holy sh*t, I’ve diagnosed an epidemic sweeping through content marketing: Best-Practicitis. Symptoms include: – Post-itis: “Post 3–5 times a week.” Why? No clue. Just do it.– Word-bloat: every blog post must hit 1,500 words. Google said so. Or Bob on LinkedIn did.– Video fever: every brand needs short-form video. Right now.– Copycat flu: your rival… Continue reading Holy sh*t, I’ve diagnosed an epidemic
I committed a content marketing crime
Last January, I committed a content marketing crime on the online shop blog I run. I stopped asking how we could “provide value.” I don’t want “5 tips for …” posts people can get from ChatGPT in 12 seconds. I want money. So I rebuilt the blog. Six months later, revenue was up 4.7×. I… Continue reading I committed a content marketing crime