In June, the online shop blog I run generated €6,606 in directly attributed revenue. Six months earlier: €1,400. The answer was hiding in work we’d already done. (The 5-step system behind the 4.7× jump ↓)
Most e-commerce blogs have one treatment for bad content: feed it more content.
I started digging through the graveyard instead. That took monthly blog revenue from €1,400 to €6,606 in six months.
This will take you 2–3 hours per old blog post:
1) PULL THE RECEIPTS
Search Console. Revenue. Actual queries.
10,000 impressions + €0 = I’m not clapping.
2) FIND THE WALLET
I separate people learning from people trying to choose.
Then I hunt for what’s stopping the second group from buying.
3) FIX THE HESITATION
“Types of gaming laptops” = filler.
“Which GPU do I need for the games I play?” = someone with their wallet nearby.
4) DELETE YESTERDAY’S SEO
What worked for SEO before AI started answering searches may be dead weight now.
I cut sections when the data says nobody needs them anymore:
– questions people stopped Googling
– broad sections stealing focus from higher-intent queries
– repeated explanations that bury the actual buying criteria
SEO still decides what stays. Just current SEO, not folklore from 2022.
5) COME BACK WITH A KNIFE
This is the part nobody owns after publish. Unfortunately for them, it’s where the money compounds.
I check what happened after the rewrite. New queries. CTR. Rankings. Revenue.
Then I cut, add and rewrite again.
During those six months, blog impressions also grew from 626,000 to 1.17 million.
Cool, show me what it sold. A page can look successful in Google and still make no money.
If you already have 100+ articles, stop assuming the answer is article 101. Your next $$$ may already be sitting in an article you published three years ago.
PS: Which five blog posts made you the most money last quarter?
First published on Eva Domijan Linkedin
