Category: Content Strategy

I sat across from my dad in our conference room, wearing a black two-button blazer. I was about to tell him I wanted to kill three websites he’d spent years investing in. On the edge of my chair, I rolled a pencil between my fingers and bit the skin on my lips. My dad loved… Continue reading My dad loved those sites

Last week, I had just woken up when my dad emailed me the new AI search report. I finally had proof this wasn’t just me thinking I was good at this. I took our e-commerce blog that had been left to rot and turned it into a revenue engine. Over six months, monthly blog revenue… Continue reading This wasn’t just me thinking I was good at this

Yesterday, I audited a buying guide on an online shop’s blog. Something crucial was missing. I keep seeing the same mistake across e-commerce blogs: No date.  Imagine you’re the customer: You’re trying to decide which product to buy from a post comparing models, prices and features. But you have no idea whether it was written… Continue reading I keep seeing the same mistake on online retailer blogs

Well, this was fun to discover in Search Console this morning. The blog I run is outperforming the rest of this e-commerce domain at the top-page level in Google’s Generative AI results. Google has just rolled out a separate Generative AI performance report in Search Console: – it shows how often pages from your site… Continue reading People want AI SEO tricks. Cool, I’ll give you a few