I work on the part of e-commerce that happens before someone adds a product to cart: the searches, questions, comparisons and content that shape what they discover and what they buy.
My work sits across content strategy, SEO and AI search, with a special interest in turning editorial content into a measurable part of e-commerce growth.
I also write about what I’m learning from doing the work inside an online retailer generating €14M in annual revenue.
Follow me on LinkedIn or blog.
Case study: How an e-commerce blog became the most visible part of the site in AI search (September 2026)