About

I’m Eva Domijan, an e-commerce content strategist based in Slovenia.

I work at the intersection of content strategy, SEO, AI search and e-commerce, with a particular interest in what happens before someone buys: what they search for, what they compare, what they need to understand and which piece of content finally gets them to make a decision.

I studied Comparative Literature at the University of Ljubljana and later completed an MA in Fashion Journalism at London College of Fashion, University of the Arts London. I also studied at the New York Film Academy.

Since then, I’ve worked across digital media, social, editorial, creative production and e-commerce. Today, I’m Creative Director at a Slovenian online retailer, where a large part of my work revolves around turning content into something that can contribute to discovery, customer decisions and revenue.

I’ve lived in seven countries and spent enough time starting again somewhere new to become suspicious of the idea that there is one correct career path. I’m now based in Ljubljana, Slovenia, and work internationally.

A lot of what I write comes directly from doing the work: rebuilding old content, watching algorithms behave strangely, figuring out why one buying guide makes money and another doesn’t, experimenting with AI search, and occasionally discovering that the video Instagram ignored has acquired 172,000 views on Facebook.

This site is where I document those observations, along with the broader questions I’m interested in: how people discover products, how content earns trust, and how businesses can make editorial work commercially useful.

If you’d like to work with me, contact me on LinkedIn: https://www.linkedin.com/in/evadomijan/