Half a day after publishing my first English LinkedIn post, I checked it from my sofa. My first thought was: Why did LinkedIn suppress this?
76 impressions.
I opened another tab just to get away from the number. I felt stupid for being a beginner again after a year of knowing exactly what I was doing.
In August 2025, my best-performing Slovenian post reached 68,035 impressions.
I knew what Slovenians would laugh at and what would send them straight to the comments to argue.
This August, I switched to English.
I knew I’d have to build a new audience from scratch. I just didn’t think LinkedIn would erase my entire track record along with it.
A few months earlier, I’d been looking through my old Slovenian posts when something started bothering me.
They’d earned my father’s company plenty of attention.
For me personally? No new projects or extra income.
That was the price: keep the audience I knew how to reach, or abandon it for the language my future clients spoke.
I’d wanted an international career since my teens. London showed me what that could look like: studying and working alongside people from all over the world and thinking, this is the room I want my career to exist in.
I wanted to stay. I couldn’t turn London into a career, so I came home and built one in my family’s business. A job I actually like.
My parents didn’t understand why I wanted outside clients when my plate was already full.
My audience wondered why I was suddenly writing in English.
Right now, the math is brutal. I’m speaking to a crowd that could comfortably share one Uber. The potential clients I sacrificed my old reach for aren’t even seeing my posts.
Before those 68,035 impressions, I’d spent a year posting, commenting and becoming a familiar name. My English posts have had a few weeks.
You can spend years becoming somebody in one room. Walk into a new one and you’re back by the coat rack, with nobody knowing who the hell you are.
Have you ever left somewhere you were established? What did you leave behind?
First published on Eva Domijan Linkedin
