Holy sh*t, I’ve diagnosed an epidemic sweeping through content marketing: Best-Practicitis.
Symptoms include:
– Post-itis: “Post 3–5 times a week.” Why? No clue. Just do it.
– Word-bloat: every blog post must hit 1,500 words. Google said so. Or Bob on LinkedIn did.
– Video fever: every brand needs short-form video. Right now.
– Copycat flu: your rival starts a podcast. Quick. Buy a mic.
It’s highly contagious and mostly found in marketers who would rather copy an answer than find out what’s true.
The good news? I’m immune because I quarantine best practices until the results give them a clean bill of health.
On one ecommerce blog, following the data instead of generic content advice helped me increase blog revenue 4.7× in six months.
My rule:
A best practice is a guess.
Test it. Keep it if it works. Kill it if it doesn’t.
What “best practice” do you wish would die?
First published on Eva Domijan Linkedin
