Last January, I committed a content marketing crime on the online shop blog I run.
I stopped asking how we could “provide value.”
I don’t want “5 tips for …” posts people can get from ChatGPT in 12 seconds. I want money.
So I rebuilt the blog. Six months later, revenue was up 4.7×.
I didn’t ask: “What should we teach this month?”
I watched what people did.
– Search Console showed me what they searched for.
– GA4 showed me what made money.
– Customer questions showed me what was missing.
Sometimes that wrecked the content calendar.
Some marketers call that “too sales-focused.” Or “not enough top-of-funnel.”
I call it paying attention.
It also means killing ideas you love.
Sometimes I rewrite the same article five times. Meanwhile, someone else launches a shiny new content series. Fine.
I’d rather publish what the market is asking for than another article nobody needed.
Who else is choosing evidence over “educating your audience”?
First published on Eva Domijan Linkedin
