By 36, I’d spent years being the person who could turn a 20-minute content review into an hour.
On paper, I was the problem.
In reality, I’m just not built for pretending content is finished when I can still see what’s wrong with it:
– I don’t say something works when the opening is generic.
– I will point out that paragraph three says exactly what paragraph two already said.
– I keep asking what a sentence is actually doing there.
And sure, it’s cost me.
Time, mostly.
I can spend 20 minutes on one sentence everyone else was ready to leave alone.
I’ve probably made plenty of people wish I would just say “fine” and move on.
But it’s also why I’ve:
– Rebuilt an ecommerce blog strategy that increased revenue 4.7x.
– Turned blog content into a channel that generates measurable sales.
– Learned to spot the difference between content that sounds good and content that actually answers what someone came looking for.
– Built the editorial judgment to diagnose what’s wrong before touching the rewrite.
What got me labelled an overthinker became the foundation of how I work as a content strategist.
My brain skips the “good enough, ship it” part of content.
Straight to:
Why would anyone click this?
Why would they keep reading?
Did we answer the question they actually had?
And what is this piece supposed to achieve for the business?
This is why the right clients like working with me:
→ I don’t polish content that has a strategy problem.
→ I don’t confuse publishing more with having a content strategy.
→ I’d rather rewrite one paragraph six times than publish 1,500 words that do nothing.
Most people can’t handle that level of scrutiny.
The right ones?
They end up with content that earns its place on the website.
So yeah, being an overthinker has been one of the most profitable things I’ve ever done.
What part of you looked like a flaw but turned out to be part of the job?
First published on Eva Domijan Linkedin