I used to think it was weird to name your own blog… inside your own blog. Turns out that’s the only thing that stops a reader from forgetting you and never coming back.
Here’s what I mean. When I link to another article on my own blog, I still write: “you can read this on /BLOG NAME/.”
The reader is already there. So saying it feels silly.
Turns out it’s needed.
Most readers don’t know which site they’re on. Or which page they landed on. They click from a search result. Or a link on social media. They never even notice the name of the site.
I saw this happen somewhere else too. An online store I work with had a contact form just for media questions. It was marked in red. It wasn’t even findable through search.
But people used it for everything: orders, questions about products, all of it. One person even said he didn’t know which store he had written to.
Both stories show the same thing. The writing assumed the reader already knew where they were. They didn’t.
There’s a new version of this too. AI search tools scan your page. They mostly read the main text. Logos and headers often get skipped.
So if your brand name only lives in the logo, an AI can use your idea and never say your name.
Screenshots do the same thing. People copy your words into Slack or Discord. The link gets left behind. But your brand name stays if you wrote it into the sentence.
So if you write content that’s meant to sell something: say the brand name. Say the page name. Say where the reader is standing. Every single time.
Saying it twice is what keeps a distracted reader from getting lost.
If you build content people are supposed to act on, follow me. I write about stuff like this every week.
First published on Eva Domijan Linkedin