I’m a communications strategist with over seven years experience in email marketing, user experience, content creation and ecommerce.
My skill set includes:
- identifying what makes online shoppers and readers tick,
- leading teams of developers and graphic designers to create beautiful, fast and profitable websites
- improving user experience
- Google AdWords and Facebook Ads
- email marketing
- content creation for print and online
- market research
- excellent taste, an affinity for important details and a sense of humour
I hold a Master’s degree in fashion journalism from London College of Fashion.
I’m currently based in Ljubljana, Slovenia. In my spare time I look at pictures of sloths and practice calligraphy.
Thank you for visiting my site and of course, feel free to get in touch.
Want to know more?
I grew up between Ljubljana and a village on the Croatian coast. As a child, I played the violin competitively and read voraciously. Those who didn’t think I’d become a professional musician thought I’d become a novelist. I ended up doing so many other things that defining my job title is a never-ending challenge.
In my teenage years I became fascinated with fashion and film. After graduating from high school, I moved to New York to attend a filmmaking course at NYFA. Then back home it was, looking for a socially acceptable excuse to spend the next few years in my room reading books. Lo and behold, I enrolled at the University of Ljubljana to study Comparative Literature.
During my BA studies I started a fashion blog called Dressful. It took off, and contrary to my hermit tendencies, I began attending New York, Milan and Paris fashion weeks to cover the shows for my blog and other publications. While immaculately coiffured and outfitted bloggers posed for street style photographers, I lugged around 15 kilograms of camera equipment to take decent catwalk pictures.
Guided by the naive belief that fashion journalism pays anything at all, and yearning to experience a more enlightened place than my hometown, I moved to London to do an MA in Fashion Journalism at London College of Fashion. On this course I created several fashion magazines and a book, collaborating with classmates and independently.
Following graduation, I work as digital media manager at enaA.com, Slovenia’s largest online retailer.
My favourite things
- hotel breakfasts
- scented candles
- walking aimlessly in big cities
- cool trainers
- stamps of robins and sloths
- beautiful stationery